ICPs in DealSignal represent a detailed customer profile that includes the firmographics, technology, and other characteristics of an ideal customer company.
How to create an ICP
Navigate to the ICP & Personas page:
Click on the "ICP & Personas" tab on the left menu panel.
Select the "ICP" tab on the opened page.
Add a New ICP:
Click the "+ Add ICP/Persona" button at the top right corner.
Set Up ICP:
In the new ICP window, name your ICP.
Select "ICP" as the ICP/Persona type.
Define Filters:
Use the filters on the left panel to specify the characteristics of your target ICP. You could use company firmographics, intent, and insights filters.
Review and Save ICP:
The estimated number of companies will be displayed at the top.
A preview of matching companies appears on the right.
Click the "Save ICP" button once you're satisfied with the criteria.
By following these steps, you can effectively create detailed ICPs in DealSignal, helping you target the right audience.